As the AOR for Sanderson Farms, we worked behind the scenes on research, strategy, and brand planning, as well as executing dynamic creative that modernized their brand while still appealing to their core customers.
TV campaign designed to explain the brand’s common-sense approach to raising chickens. Here, it’s colder than the chicken bargained for. Chickens are best fresh, not frozen.
Two social campaigns, one touting the protein benefits of chicken, and the other, introducing voice assisted recipes
To get to great creative, you need deep research and brand planning.
We redesigned their packaging (I'll spare you the 80-page research report) and added a QR code for recipes.
